POLICE have vowed to be out on every corner and every fatigue-inducing road this long weekend as the state's road toll soars 15 fatalities above the same time 12 months ago.
The double-demerits period kicked off at midnight on Wednesday and will apply until the same time on Monday.
Authorities are hoping this will serve as some deterrent to motorists contemplating the fatal five - speeding, inattention, fatigue, restraints and drink or drug-driving.
But they have promised an Easter traffic crackdown in case motorists need more incentive to obey the road rules.
Police Minister Jack Dempsey said he would be happy if there were no fatalities and police did not issue a single traffic ticket.
"But I can guarantee you if you are out there doing the wrong thing and you are speeding the full force of the police will be enforcing the traffic regulations," he said.
"There will be, in relation to this Easter break, zero tolerance in relation to the enforcement of traffic infringements to ensure Queenslanders can get home safely."
Over last year's Easter break, one person died on Queensland roads.Queensland is already ahead of last year's road toll.
Seventy people have died in car crashes this year - 15 more than the same time last year.
Mr Dempsey said a fatality could cost up to $1 million.
"But its not just the money it's the emotional side of these fatalities that take away a person's life in an instant and loved ones don't get a chance to say goodbye," he said.
Police Commissioner Ian Stewart said police would not only be out on the state's major highways in anticipation of the long haul drivers this weekend.
"We focus on highway driving over the Easter period as that is where a lot of the vehicles are but that doesn't mean we are not going to be in the back streets as well," he said.
Mr Dempsey announced a new fixed speed camera for the M1 at Gaven, north of the Gold Coast.