PREMIER Campbell Newman has announced a new strategy to grow tourism spending in Queensland to $30 billion.
Speaking in Hervey Bay, Mr Newman said his new vision was ambitious.
"Today we see the first steps in our 20 year plan to get the state back to Australia's number one tourist destination," Mr Newman said.
"It's a vital part of my government's target is to grow overnight visitor spending in Queensland to $30 billion by 2020."
The new strategy dubbed Destination Q will partner government with Tourism Queensland, industry associations and operators.
Mr Newman said Destination Q will be established in 30 days.