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BANNED: Servos forced to advertise true petrol prices

Service stations will be banned to discounts that require vouchers or in-store purchases.
Service stations will be banned to discounts that require vouchers or in-store purchases. Eliza Goetze

PETROL stations will be banned from displaying conditionally discounted fuel prices on their display boards under new State government rules set to take effect next year.

Roads Minister Mark Bailey this morning announced the legislation was expected to be signed off on by mid-year, allowing service stations six months to implement the changes.

The new rules would "ban the display of discounted prices on fuel price boards that are only available to motorists who have a discount voucher or make an in-store purchase", he said.

They also required price changes on the display board and at the bowser to be synchronised, so motorists do not pay more than the advertised price.

"We have on-going concerns that some motorists may be paying more at the bowser than they were initially led to believe," Mr Bailey said.

"Under our proposed reforms, fuel retailers will still be able to offer and promote discount fuel price schemes, just as long as the full prices available to all motorists are displayed."

The move was welcomed by motoring body RACQ, which described it as a win for motorists and brought Queensland into line with NSW, Victoria, and South Australia.

"We've been campaigning for petrol price board regulation for years and it's a relief the State Government is finally acting on this," RACQ spokesman Paul Turner said.

"Minister Mark Bailey promised RACQ members would see the fuel signage change before the next election and we're pleased he kept his word.

"For too long petrol stations have been luring motorists in by advertising cheaper fuel prices where you needed a voucher or to buy items in the store. This meant many motorists were suckered into filling up before realising they weren't eligible for the fuel discount."

Mr Bailey said there was consensus support for the model used in South Australia and Victoria should be replicated in Queensland.

Topics:  advertising editors picks mark bailey petrol petrol prices racq


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