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Erin designs jewellery with grace

FINE DESIGN: Erin Coates shows her jewellery collection Elegance and Joy.
FINE DESIGN: Erin Coates shows her jewellery collection Elegance and Joy. Vicki Wood

THE elegance of movement and the joy it brings to people is the meaning behind Erin Coates' brand of jewellery Elegance and Joy.

The 26-year-old designer is set to release her brand in February next year but has already been awarded for her style.

Erin was given the people's choice award for the Young Designers on Show Exhibition at the International Jewellery Fair in Sydney.

The ring selected was a 9ct white gold set with diamonds that Erin proudly displays on her finger.

Erin said the ring's design came from the idea of the flutter of butterfly wings.

"I want to translate my love of dance and movement into jewellery," the professional dancer said.

"At the same time it is not only dance, it is anything in life that has movement."

Erin has grown up learning the jewellery trade from her parents, who own Jade Jewellers, and began designing custom jewellery a few years ago.

"I want to create a lifestyle within my brand where people want to buy a piece as it is something more meaningful," Erin said.

"I want to find a story for each customer in the piece of jewellery that they can hold personally to them."

Erin said her main goal was to be recognised for her work.

"Obviously I have put my heart and soul into my work. It is a reflection of myself."

Erin is waiting on samples for her collection before a release in February, when she intends to make it a national brand and sell it also in the family business in Burpengary.

This was the first competition Erin had entered but she intends to compete next year in the Australasian Jewellery Awards.

For your piece of Elegance and Joy contact Erin on 0408 875 955.


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