IS A redesign needed or do drivers need to show greater caution when entering the beach at Noosa's Third Cutting?
That's the debate now developing around the entrance to an area increasingly at risk of being loved to death.
Teewah resident Lindsay Dines believes the access point has become a real safety issue. Inexperienced drivers towing vans or trailers are most at risk of coming to grief.
The biggest contributing factor to drivers getting airborne as they hit the beach sand or nosing their bumpers into it with sufficient force to damage vehicle front ends is the steepness of the ramp.
Mr Dines, who has spent a lifetime driving on the beach, said it had reached the point where spectators gather to watch the carnage.
He said the steepness of the ramp caused some drivers to brake going down and then to floor their accelerator to get over a hump that forms at the bottom.
He proposed lessening the angle of descent and regular irrigating of the sand to keep it firm.
Noosa Deputy Mayor Bob Abbot, also a beach regular, agreed that at times a sizeable sand hump can form.
But he said the beach was not a highway and drivers should not use it like one.
"They can go at it like a bull at a gate,'' he said.
"For experienced drivers it's not a problem.
"It's not an issue of the incline so much as we may need to lengthen the concrete ramp that sits under the sand.''
Cr Abbot's driving approach is always in low range second gear with his tyres deflated to 25.
"Often those in trouble at the jump-off are those in trouble further up the beach,'' he said.
"Some drivers are neither smart nor good and that's a poor mixture.''
Update your news preferences and get the latest news delivered to your inbox.