Sammie's small business hits all the right notes

NOMINATED AGAIN: Sammie Milgate, with partner and musician Luke Dickens.
NOMINATED AGAIN: Sammie Milgate, with partner and musician Luke Dickens.

SAMMIE Lee Milgate is hitting the high notes in the music industry - and it's landed her a finalist position at the highly coveted 2017 Australian Small Business Champion Awards.

Her business, Live Music Promotions, means she acts as the publicist and marketing manager for dozens of bands and music venues across the east coast of Australia - and it's all managed from her home office in Caboolture.

A finalist for the Australian Small Business Champion Awards for the second year in a row, Ms Milgate has gone from strength to strength in the past 12 months.

"I didn't think I deserved it last year, but this year I have worked my butt off," she said.

Sammie Milgate has been nominated for the Australian Small Business Champion Awards two years in a row.
Sammie Milgate has been nominated for the Australian Small Business Champion Awards two years in a row.


"Last year I was just doing mainly artists; running their Facebook pages.

"Now I've secured three venues and I'm now a major sponsor of the Caboolture Country Music Festival.

"It's pretty cool to do that for a local community."

Despite her jokes about her own lack of musical talent, she's making a name for herself in the industry with the power of social media. For the past two years, Ms Milgate has been wielding the power of social media for the musicians and venues she represents to make sure fans and audiences fill gigs, dance floors, and music halls.

"I'm promoting live music through live music venues - if they want people there and if they're not running their social media effectively, then they're probably not getting enough people there," the Caboolture mum said.

Ms Milgate said she aspired to work with more venues to help keep live music alive.

Sammie Milgate with her partner, country music star Luke Dickens.
Sammie Milgate with her partner, country music star Luke Dickens.

Brisbane country rock saloon Johnny Ringos is one such venue that takes advantage of Ms Milgate's love for live music.

Marketing manager Brett Ringo could attest to Ms Millgate's skills, calling her "unbelievably passionate".

"We contract to her to promote our live music events," Mr Ringo explained.

"Why? Because she has an amazing reach in terms of the public that follow live music.

"She genuinely believes in it and is unbelievably passionate about it - that's why everyone loves her."

Sammie's final advice for others contemplating their own start-up: don't be afraid.

"The only person that needs to believe in you is yourself," Ms Milgate said.

"My favourite saying ever is if you make yourself valuable, you will become successful."

Federal Member for Longman, Susan Lamb, met with Ms Milgate on International Women's Day to congratulate her on her nomination. 

Sammie met with the MP for Longman Susan Lamb on International Women's Day.
Sammie met with the MP for Longman Susan Lamb on International Women's Day.

"Longman women like Sammie are leading the way for our community - they raise families, they run successful businesses and are evidently leaders and masters of their craft," Mrs Lamb said. 

 "Unfortunately, social stigma in our society has led us to believe for a long time that women like Sammie 'can't do it'.

"Sammie has wrestled with this stigma throughout her professional career, but it is her success that proves to women in our community that you actually can do it, and you can do it really well.

"Sammie and I discussed the remarkable flow-on effect that Live Music Promotions is having in our community by creating business opportunities for other women.

"We want to work together to continue this trend.

"Being International Women's Day today, what a perfect day to celebrate Sammie's achievement - Longman is proud of you Sammie, we'll be cheering for you on April 1st" the Longman MP said.

The Australian Small Business Champion Awards will be held in Sydney on Saturday, April 1.

Topics:  australian small business champion awards caboolture live music promotions sammie lee milgate

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