ALREADY famous on Instagram, Sunshine Coast teenager Essena O'Neill, 18, made international headlines by showing the world behind the beautiful and choreographed images watched by 500,000 people.
HOW IT BEGAN:
Now she is taking on the world with her new project, "Let's Be Game Changers" (minor language warning).
Essena is now vowing to publish multiple videos each week.
In her new home online, Essena is now urging disciples to "go social media free for one week".
"Use your phone for texting friends ONLY," she writes.
"No Instagram, Tumblr, YouTube or Facebook or Twitter or anything else where you view other people online.
"Post a caption or photo saying it's a personal experiment THEN DELETE ALL THE APPS OFF YOUR PHONE.
"I want you to actually do this and see what happens. My whole life changed when I did.
"I finally woke up. I saw more, I listened more, I had more time, I found myself becoming more and more creative, less stressed, happier and with this new sense of power... but most of all I just FELT MORE.
"I want you to feel this too. It's so beautiful. It's real."
EDIT REAL CAPTION: paid for this photo. If you find yourself looking at "Instagram girls" and wishing your life was there's... Realise you only see what they want. If they tag a company 99% of the time it's paid. Nothing is wrong with supporting brands you love (for example I proudly would promote Eco sheets or a vegan meal in exchange for money as its business for a purpose to me). BUT this ^^^ this has no purpose. No purpose in a forced smile, tiny clothes and being paid to look pretty. We are a generation told to consume and consume, with no thought of where it all comes from and where it all goes.
In her first post on the new site, dotted with personal videos, Essena tells of why she had to escape the addiction of feeding social media.
"I can't tell you how free I feel without social media," she writes.
"It suffocated me.
"Not because I had 500,000 followers, I felt the same as a young girl, I would just spend hours looking at everyone else's perfect lives and I strived to make mine look as good."
She tells her new readers, "you are a game changer, you might not know your power yet, I am just finding mine, but man.. when you do... far out you'll go crazy.
"It'll be brilliant. You'll be brilliant."
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