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TV Ads for Moreton Bay launched

CELEBRATING the new campaign Allan Sutherland and The Great South East's Sophie Formica at the Moreton Bay Regional Council's tourism campaign launch.
CELEBRATING the new campaign Allan Sutherland and The Great South East's Sophie Formica at the Moreton Bay Regional Council's tourism campaign launch. Natasha Christian

THE jingle is catchy and colourful and carries the motto "We've Got it All" which together sum up the Moreton Bay Region.

Television commercials for the new look tourism and business profile were launched on Wednesday night at Kallangur.

Sophie Formica of the Great South East on Channel 7 hosted the night for the launch of the TV commercials and a DVD trumpeting the business opportunities in Moreton Bay.

Mayor Allan Sutherland launched what is the first stage of a multi-faceted campaign to sell the region to visitors and investors.

"This campaign which involved four separate commercials showing various views of our beautiful region, will put a face and a personality to the region and showcase our diversity and tourist attractions,'' he said.

"My message is clear - we are open for visitors and business.''

The new logo features 12 diamonds (12 divisions) all united and featuring all the colours and landscapes of the region - green of the valleys, blue of the oceans, farm fields, our different cultures and the sun.

Mayor Allan Sutherland there was so much diversity and beauty in our attractions throughout the region that the company working on the promotion TPD Media had difficulty in deciding just what to leave out.

Regional Development Australia was the partner with the council to develop the DVD for business investment.

Deputy Mayor Greg Chippendale launched the DVD for investment saying that 57 per cent of the working population in Moreton Bay still commuted to Brisbane to work.

"We want to position our region as 'the place' to invest and we need to do that for our businesses,'' he said.

"There are about 185,000 workers in this region and there are about 80,000 jobs.

"Our figures show that 80 per cent of our jobs are filled by local people but I am sure we can do a lot better than that."

Cr Chippendale said the DVD would become a key tool in encouraging investors to relocate and take advantage of the region's supply of green-field production sites as well as its ready-made workforce without the big city overheads.

The ads would screen on Channel 7 for two months and eventually go through to digital stations.

The television commercials can be viewed on line at www.visitmoretonbay.com.au.  

Topics:  economy moreton bay regional council tourism


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